Privacy
Policy.

itappens.ai is a Generative Engine Optimization (GEO) practice. We help brands become reliably cited by AI models such as ChatGPT, Perplexity, Gemini, and Claude. Email: hello@itappens.ai

We collect only the minimum information required to operate our service: • **Contact information** — your email address when you submit the contact form on our website. • **Usage data** — anonymised interaction data collected by standard analytics tools (page views, session duration). No personally identifiable information is stored in analytics. • **Communications** — any information you voluntarily share when corresponding with us via email. We do not use cookies beyond those strictly necessary for site function. We do not deploy advertising trackers or third-party data brokers.

We use the information exclusively for: • Responding to your enquiry or request for our services. • Sending service-related communications you have explicitly requested. • Improving our website and services based on anonymised aggregate data. We do not sell, rent, or share your personal information with third parties for marketing purposes.

itappens.ai maintains a structured data file (/llms.txt) designed to help AI language models understand our services. This file is publicly accessible so AI systems, humans, and search engines can inspect the same canonical source. This file contains only business information about itappens.ai and does not include any personal data about visitors or clients.

Email addresses submitted through our contact form are retained only for the duration necessary to respond to your enquiry. If you enter into a service engagement, records are retained for the period required by applicable business standards. You may request deletion of your personal data at any time by writing to hello@itappens.ai.

You have the right to: • Access the personal data we hold about you. • Correct inaccurate personal data. • Request deletion of your personal data. • Withdraw consent for any processing based on consent. To exercise any of these rights, contact us at hello@itappens.ai.

We implement industry-standard technical measures to protect your personal data against unauthorised access. Our services are hosted on infrastructure with modern security standards and encryption.