Understanding GEO
What is Generative Engine Optimization (GEO)?
GEO is the practice of structuring your brand's data, content, and technical infrastructure so that AI models - ChatGPT, Perplexity, Gemini, Claude - cite your brand when answering questions in your category. It's the evolution of SEO for the age of answer engines.
How does GEO differ from traditional SEO?
SEO targets keyword rankings in search results. GEO builds entity authority - making your brand a recognized, trusted source that AI models cite. While SEO focuses on clicks, GEO focuses on citation share and extraction accuracy.
Which AI models does GEO affect?
Our system targets the primary engines where brand citations occur: ChatGPT, Perplexity, Gemini, Claude, Grok, and SearchGPT. We track visibility across all these platforms weekly.
The System
What does the Free AI Audit include?
The audit runs targeted prompts across major AI models to establish your current citation rate and competitor gap. You receive a report showing where your brand is cited and where competitors are appearing in your place.
How long before I start appearing in AI responses?
Most brands see their first verifiable citation movement within 8-12 weeks of implementing the 4-pillar system. This is measured against concrete query sets and audited weekly.
What is the 4-Pillar Framework?
Our methodology consists of: (1) Technical Signals - machine-readable structure; (2) Content Layer - answer-first query clusters; (3) Entity Corroboration - cross-source consistency; (4) Tracking - weekly citation auditing.
Engagement
How does pricing work?
We offer three tiers: Technical Signals Sprint (Fixed scope setup), 90-Day GEO System (Full execution), and Platform + Advisory (Ongoing operations). All pricing is scoped to the query volume and category depth.
Do you work with international brands?
Yes. While we have deep roots in India, we primarily serve global B2B SaaS brands and startups in the US, UK, and Australia where the AI decision journey is most mature.
Start with a Free AI Audit.
We'll run your brand through 50+ queries across ChatGPT, Perplexity, and Gemini to show you exactly where you stand.